Wood-based panels manufacturer EGGER is introducing its new specification collection ZOOM® at the BAU fair in Munich. It will offer a wealth of innovative ideas and products for architects and fabricators. With ZOOM®, EGGER has brought all its international know-how together to create a pan-European collection under a single brand name.
The ZOOM® brand is encapsulated in its key claim Focus – See – Feel. These three terms summarise what the new collection is all about:
· Focus - Look more closely
In the development of ZOOM®, EGGER has concentrated on devising a complete and coherent system. By focusing on the specific needs of their target markets Egger have delivered a fashionable yet well-balanced décor selection, available with the most varied core boards, through to new levels of service.
· See – Discover something new
EGGER has selected the most important designs from a myriad of trends. The decors, textures and core boards invite you to take a closer look and see the quality. With ZOOM®, everything matches and can be co-ordinated.
· Feel - Experience service
ZOOM® not only focuses on the development of new textures for decors but also on the less tangible aspect of the service interaction and feeling EGGER customer and users get from dealing with them.
Electronic and printed sales material has been carefully coordinated to enable customers to experience ZOOM® and to find their way around the product range.
WE ARE PRESENTING ZOOM®
BAU Munich
15. - 20.01. 2007
Hall B5 / Stand 532